For the Trey Songz song, “Touchin’ Lovin’,” Tool with director Jason Zada produced a music video. We created two versions of the video: a standard edit as well as an interactive version.
For the interactive version, a user is able to unlock the different fantasies of Trey. By selecting a pill on screen (in this case, one pill is pill and the other is blue), this changes the trajectory as would choosing a diamond or a butterfly. I was the Art Direct/Senior Designer on this project. I was responsible for all of the interactive elements and UI within the video. I also created the title sequence for the video. My duties included design and animation.
-AGENCY: TOOL -CLIENT: INTERLUDE -ROLE: ART DIRECTION, CONCEPTING, DESIGN & ANIMATION -DIRECTOR: JASON ZADA