To keep the Marvelous Mrs. Maisel top of mind for Emmy voters, we created a stunt to target them at the 2019 Upfronts in New York. We took the Carnegie Deli pop-up and repurposed it into a food truck. Over the course of three days the food truck was set up near all the major upfront events diving free "Maisel" pastrami sandwhiches and black & white cookies to the hunger crowds. Along with targeting the upfronts we had delivery people decked out in 1950's attire deliver food to different media outlet in the city for some additional press. At each stop the line was around the corner and the sandwiches always sold out before the truck left to it's next stop.
-AGENCY: TOOL -CLIENT: AMAZON PRIME VIDEO -ROLE: CREATIVE DIRECTION, WRITING & STRATEGY