Facebook and Instagram wanted to showcase advertising success stories in a different manner, in Virtual Reality. At Tool we created a VR experience that would demonstrate success stories on the platform for Airbnb, Jet.com, Chevy, World Surf League & Gatorade. The VR experience began in a bedroom setting which contained objects that would lead into a different world, each world was branded and represented one of the 5 brands. Each world had interactive elements that users could engage to showcase content, games and easter eggs. I was the Creative Director on this project and I worked with Peter Tarka and Nico Castro as the lead designers.
-AGENCY: TOOL -CLIENT: FACEBOOK -ROLE: CREATIVE DIRECTOR, DESIGN & ANIMATION