Airbnb wanted to support the LGBT community for Pride month and allow anyone to easily show their pride. To do this we created a simple mobile web app. The web app allowed a user to create a custom thumb print (not their own). This custom thumb print would be shared out to that user’s network. Anyone from their network would be able to add their custom print to the original, creating a heart. These hearts served as a colorful way to show pride and connect people within the community. I was the Creative Director for this project, my role included design and creative direction.
-AGENCY: TOOL -CLIENT: AIRBNB -ROLE: CREATIVE DIRECTION & DESIGN