For CES 2018, Intel tasked us to create an experience that would help consumers feel more at ease with Autonomous Driving. We created an experience that featured a full size transparent car with Autonomous Driving hardware inside of it, so attendees could see and learn about this technology. The car was built to scale of an actual vehicle weighing in at over 5,000 lbs. containing more than 100 slices of clear acrylic. I was the Creative Director and oversaw the entire concept and build for this project.
-AGENCY: TOOL -CLIENT: INTEL -ROLE: CREATIVE DIRECTOR
