Keen is a data driven social agency. They strive to create conversations and emotional connections with brands with their extensive expertise in the social media landscape and their fine understanding of data. For their branding they wanted something fun and rooted in the social landscape. I chose to create a logo referencing symbols common in social media iconography, but modifying them to not add to the conversation, but be the conversation. Along with the logo, I create the full brand guidelines for Keen, this included logo usage, colors & typography. I was the Creative Director for this project and my role included design & direction.
-AGENCY: NONE -CLIENT: KEEN -ROLE: CREATIVE DIRECTION & DESIGN
