To introduce the features of the 2017 Chevy Bolt we were tasked with updating the brochure experience. Using machine learning and AI, we created a web app that can read custom glyphs printed on each page. Once a glyph was read it would open videos that dive deeper into the features from the brochure. At Tool we created the web app, bolt customizer and all 10 custom videos that showcased the different features of the all electric bolt. I was the Associate Creative Director on the project. I focused on the web app and style frames for the project. My role included direction, design, strategy and animation. The 10 films were designed and animated by a team lead by Creative Director Matt Gase.
-AGENCY: TOOL -CLIENT: CHEVY -ROLE: CREATIVE DIRECTION, DESIGN, ILLUSTRATION & ANIMATION