For CES 2018, Intel tasked us to create an experience that would help consumers feel more at ease with Autonomous Driving. We created an experience that featured a full size transparent car with Autonomous Driving hardware inside of it, so attendees could see and learn about this technology. Along with a full sized acrylic car, we created several videos to tell about the hardware and speak to how Autonomous Driving works as a system.
The primary video took the viewer on an autonomous driving ride. Besides that there were 6 hardware specific videos (each that were played on screen built into the acrylic car) to give a more in depth look at the hardware pieces. I was the Creative Director for this project. I oversaw the design and animation of the films and the integration of the content with the CES showcase and acrylic car. The lead designer for the motion graphics was Michael Rigley.
-AGENCY: TOOL -CLIENT: INTEL -ROLE: CREATIVE DIRECTION, DESIGN & ANIMATION