Amazon Prime Video wanted to make an impression on attendees at San Diego Comic-Con and provide them with an unparalled experience. Amazon had a 60,000 sq ft. parking lot and Tool converted it into an immersive theater playground that features the Amazon shows "The Boys", "Carnival Row", & "The Expanse". Each show had it's own world with immaculate sets, performers and surprises. The space was surrounded by a 40 ft tower that held performances on every hour.  

I was co-creative director for Tool on the pitch for this project. In the pitch process we came up with executions for the shows, programing throughout the days and nights, easter eggs, giveaways, surprises and Prime Video branding. Tool won the pitch and the images shown dipict the final produced product.

-AGENCY:  TOOL      -CLIENT:  AMAZON     -ROLE:  PITCH CREATIVE DIRECTION & STRATEGY