Tool was tasked with helping Intel tell their story of autonomous driving at CES 2017. We had a section of the Intel booth where we combined Augmented Reality (Hololens), transperent OLED screens & a BMW i8. We surrounded the i8 with three transparent screens. Each screen had a film we created that told different story points of how Intel is involved in autonomous driving. The Hololens was used to extend that story in 3D space around and in the car. 5G, sensors, the Intel chip and other graphic elements were animated in 3D space around the vehicle. I was the Associate Creative Director on the project. My role included strategry, copywriting, storyboarding, spacial design, film direction and design.
-AGENCY: TOOL -CLIENT: INTEL -ROLE: CREATIVE DIRECTION, DESIGN, STRATEGY & COPYWRITING