For EVA Airline’s Gateway to Asia campaign, I was the Creative Director for a transformative WebAR experience published in magazines (Wired, Condé Nast, Fast Company) and OOH bus shelters around downtown Los Angeles and San Francisco. Using their phones, users were able to turn the beautiful static prints of Taipei, Ho Chi Minh City, and Bangkok into portals through immersive videos, bringing the 3 cities alive before their eyes.
-AGENCY: TOOL -CLIENT: EVA AIR/MULLENLOWE -ROLE: CREATIVE DIRECTION, STRATEGY, & DESIGN
