![JUICY FRUIT](http://joshuajetson.com/wp-content/uploads/2016/04/Army-CT.png)
![JF-BT](http://joshuajetson.com/wp-content/uploads/2016/04/JF-BT.jpg)
![JF-BT](http://joshuajetson.com/wp-content/uploads/2016/04/JF-BT.jpg)
For a new Juicy Fruit spot we created a site where users would be able to create their own captions for the ad. By simply writing a caption, users are able to generate a new ad on the fly. As the Associate Creative Director on this project, my role included strategy, design and animation.
-AGENCY: TOOL -CLIENT: JUICY FRUIT -ROLE: CREATIVE DIRECTION, CONCEPTING & DESIGN
![JF-1](http://joshuajetson.com/wp-content/uploads/2016/04/JF-1.jpg)
![JF-1](http://joshuajetson.com/wp-content/uploads/2016/04/JF-1.jpg)
![JF-2](http://joshuajetson.com/wp-content/uploads/2016/04/JF-2.jpg)
![JF-2](http://joshuajetson.com/wp-content/uploads/2016/04/JF-2.jpg)
![JF-3](http://joshuajetson.com/wp-content/uploads/2016/04/JF-3.jpg)
![JF-3](http://joshuajetson.com/wp-content/uploads/2016/04/JF-3.jpg)
![JF-4](http://joshuajetson.com/wp-content/uploads/2016/04/JF-4.jpg)
![JF-4](http://joshuajetson.com/wp-content/uploads/2016/04/JF-4.jpg)
![JF-5](http://joshuajetson.com/wp-content/uploads/2016/04/JF-5.jpg)
![JF-5](http://joshuajetson.com/wp-content/uploads/2016/04/JF-5.jpg)