PUR built a campaign to educate consumers about the tap water in their homes. Most consumers may not realize that a lot can happen to water between the treatment facility and someones home. At Tool we created a WebGL experience to help tell that story. Users would enter their address and we created a digital journey from their water source to their home. Using national water reports and google map data the WebGL experience gave the user information on where their water comes from, and what is in it. Once the water reached the users home they were informed of the contaminants potentially still in their water. The user may filter their water with a PUR filter.
-AGENCY: TOOL -CLIENT: PUR -ROLE: CREATIVE DIRECTION, STRATEGY & DESIGN