People are passionate about Futbol. Hyundai requested a Tumblr page that showed the brand understands their passion for the sport. We created the Tumblr page that would house original art created by artists around the world. Each piece of art was created to build on the larger than life passion people have for the sport.
The Tumblr page also had two other components, a Meme Generator and a Game Locator. The Meme Generator took the original art created for the Tumblr page and allowed fans to create their own captions for the game and the best ones made their way back to the Tumblr site. The Game Locator allowed fans to locate bars and pubs that were showing the games that they wanted to see, specifically ones that supported different world cup teams. I was the Senior Designer on this project and my role included design, motion and concepting.
-AGENCY: TOOL -CLIENT: HYUNDAI -ROLE: ART DIRECTION, CONCEPTING, DESIGN & ANIMATION
The above set of designs are an option that were not used for this project. Below are the final designs that were put into production.
