Pandora wanted to showcase their music genome data at SXSW. To do this we created the "Sounds Like You" experiment. The experiment allowed attendees to be given a song that was perfectly tailored to their own taste and personality. Users would give some information about themselves and would go through a series of songs to get to the root of their musical dna. This data is then used to create a custom song that is based on the user's taste. A photo of the user can be added to further customize the musical experience. I was the creative director of the experiment with Jeff Crouse who lead the technical direction and execution.
-AGENCY: TOOL -CLIENT: PANDORA -ROLE: CREATIVE DIRECTION & DESIGN