Allstate wanted to show the LGBT people that they passionately support their community and that their agents are inclusive of all people regardless of sexual orientation. To show their support in a direct way we created a Web-GL site where users would be able to digitally hold the hands of their friends and family.
Users would connect with Facebook to add themselves to a chain of people who are holding hands. Once added a user could explore the environment that has all the participants. This environment is an endless 3D world. These designs were an option presented that were partially used in the final project. I was the Associate Creative Director. My role included Design and Concepting.
-AGENCY: TOOL -CLIENT: ALLSTATE -ROLE: ART DIRECTION, CONCEPTING & DESIGN